The
first ad you see here is designed to attract families. You notice how it is
displayed across the top of the screen. This is what we call a banner ad.
When people open a website that has sold advertising space to us, they will
see this across the top of their screens.
If you look now, you'll
see the same ad, only in a small box. This is what is called an interstitial
ad. These are the ads that pop up and block the site behind them. Most people
turn interstitial ads off immediately, so you need to get your message across
as soon as possible.
This ad is perfect for that format. The viewer
sees cute animals, soothing colors, the word "family," and your logo -- all
in a fraction of a second. Whether they realize it or not, viewers have received
the message that your store is designed with families in mind.
This
next ad is meant for teenagers who rent video games. This ad is also a banner
ad. You'll notice your logo isn't displayed. That is because there
are two parts to this ad. This first part is designed to get their attention.
They see the colorful lettering, and the words "Fun -- we've got it."
It asks the viewer to click on the box in the lower right corner.
Why
don't you try it? As you can see, a second page comes up with a list
of video games and your logo.
We also plan to run the video game ad
as an interstitial ad. In that case, the first page of the ad won't be
included. There is no point in running both pages, since most people won't
hit the "click here" section on the first page of the ad to find out more
information. If we run the second page, they will immediately see the list
of video games and your logo.
However, we needed something extra to
hold their attention. In the case of the interstitial ad, the letters in the
ad will be flashing.
We're sure that these ads will get the results
you want.